KXEN’s klanten over de gehele wereld zoals Overstock.com, Sears, Barclays, Wells Fargo, Cox Communications en Vodafone hebben substantiële verbeteringen gerealiseerd op het gebied van “customer lifecycle management”.
“We’ve found that statistical models can cut direct-mail volumes by as much as 70 percent while campaign response rates can rise twofold or even threefold… With Infinite Insight™ we can concentrate on having the right offer in front of the right customer at the right time.”
- Mathew Common
CRM Support Head Barclays
“Infinite Insight™ has reduced elapsed time to model creation, start to finish, by approximately 80 percent and reduced model building time from three weeks to one. By using this tool, the churn rate has reduced by a percentage point, and the company has realized the return on investment in the first two months it has been in service.”
- Cox Communications DM Review
“We are looking at a success rate of target customer deals in the area of three to five percent with Infinite Insight™. Before that, it was one percent or less… The data mining now supports around 20 percent of new business at the bank, which added up to some 50 million Euros last spring.”
- Werner Widhalm
Customer Knowledge Mgmt. Head Bank Austria Creditanstalt
“We have cut 90+ percent from our modeling and scoring time. We have cut 50+ percent from our operational cost. The quality of our data has greatly improved. Sears now scores 75 Million customers in just 30 minutes.”
- Sears
Presentation at
Teradata Partners &
Target Marketing
